We are excited to announce that Archive has a whole new look. Fresh colors, text stylings and logo, but who we are and what we do remains the same: we’re global leaders in building profitable circular businesses for brands that minimize waste and keep items in use for as long as possible.
Archive has grown and evolved over the years, and, while our original branding was beautiful, it didn’t capture who we are today – or where we’re heading in the future. Our old look had more muted colors and a wider variety of font stylings that didn’t feel as appropriate to how we’ve evolved as a tech company. The timing felt right to create something sleeker and cleaner that would appeal to a broader range of industries we now service: beyond our bread and butter of apparel and footwear, our brand partners now span furniture, home goods, hard goods, and more.
We recognized an opportunity to create a branding system that ties into our DNA and our capabilities. It was an exciting challenge for our design and marketing teams: to work together to create a new way to tell Archive’s story and imagine its future.
Archive is bold and visionary, and we bring critical insights about recommence to the table. A streamlined color palette with fewer, bolder colors better communicates our vision. The bright yellow we chose as our primary hue evokes a lightbulb, bright ideas, and a well-lit path forward.
We provide clear direction to navigate the confusing world of recommence, by combining our expertise with top-notch product features. A more paired down set of fonts, with an emphasis on smooth and clean serif font usage, better represents the way we make the recommence process smooth and easy.
We’ve built a powerful tech stack, with the adaptability to support any brand. We needed a logo that felt bold yet flexible.
Lastly, the businesses we create are profitable. The upward angles in several letters in our logotype evoke the growth brands see with added revenue. And our logomark is an “A” created by two shapes representing circularity and movement upwards and forwards.
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