2024 was a remarkable year for branded resale, marked by impressive growth and innovation. We’re excited to celebrate the incredible accomplishments of our brand partners and share some exciting Archive milestones in this year’s recap.
The Highlights:
Archive now supports over 55 brands across 10 countries, including North America, the UK, France, Spain, the Netherlands, and several Nordic nations. We serve a diverse range of categories such as apparel, footwear, accessories, kids, home goods, and outdoor gear.
Our team grew by 15 new employees, working remotely across 16 states. Whether near or far, we remain united by a shared mission: keeping products in circulation and minimizing landfill waste.
We unveiled a fresh new look! Explore our rebrand here.
Say Hello
This year, we introduced eight exciting resale programs across three countries and a variety of categories. Each brand worked closely with our team to create a program uniquely tailored to their business needs—ranging from peer-to-peer models to fully managed solutions. We’re excited to continue collaborating with these brands to bring their resale visions to life!
Our brands set a new standard for resale in 2024, driving innovation, expanding into new markets, and delivering seamless customer experiences. Through collaboration with our team and 3PL partners, they introduced cutting-edge features and enhancements to deliver seamless resale shopping experiences. We’re already diving into 2025 projects with several of these brands and couldn’t be more excited to keep the momentum going, helping each one unlock their full resale potential.
Faherty Second Wave: Drove $1M in sales in their first year, earned their B Corp certification, and expanded their supply to include owned inventory that is cleaned and repaired.
The North Face Renewed: Expanded their online and in-store trade-in programs and added a permanent secondhand shop-in-shop in a new retail location.
M.M.LaFleur Second Act: Launched a mail-in trade-in program and threw an in-store resale event at their NYC store for Earth Month!
DVF ReWrap: Launched a preloved display in-store for Earth Day that is now a permanent staple in their Meatpacking flagship.
Toad&Co Toad Again: Hosted 2 auctions and launched a wide-reaching influencer campaign.
This year, we introduced new product features designed to elevate resale experiences for both brands and their customers. From enhanced shopping functionality to streamlined operations, these innovations empower our partners to drive engagement, boost efficiency, and scale their programs with ease.
Advanced Merchandising: Brands can easily create new collections or edit existing ones using advanced sorting and search functionality. By merchandising based on color, sell thru, styles, age of inventory, and other features, brands are increasing buyer conversion.
AI Search & Personalization: We are now leveraging best-in-class, third party AI search and personalization tools to provide the high shopping experiences that also drive conversion.
In-store Selling: We enabled more than 10 brands to sell secondhand merchandise in store, with brands including DVF and The North Face opting to maintain permanent spaces in their retail stores for preloved items.
Buyer-seller Communications: Buyers and sellers can now engage in a peer-to-peer resale ecosystem local to their neighborhood. They can ask questions, coordinate meet ups, and filter their online browsing session based on item location.
Paid Marketing: Our team of experts now powers paid marketing for more than 10 resale programs, utilizing search and shopping ads to drive 4x higher ROAS than campaigns for their full-price business.
Get Up To Speed
The industry continues to recognize Archive as a leader in resale, applauding our innovative approach to shaping the future of retail. As consumer preferences shift from buying new to embracing preloved, Archive has remained front and center, providing guidance to industry leaders and consumers alike on the "why" behind resale. In 2024, we continued to share key insights on best practices for launching programs and scaling them successfully, helping to drive and guide the evolution of retail.
The Highlights:
Awards: Archive was named to Fast Company's Most Innovative Companies of 2024, ranking #2 in the retail sector alongside brands like Walmart and Erewhon. Our CEO and Co-Founder, Emily Gittins, earned a spot on Vogue Business’s 2024 list of 100 Innovators. We also took home the Best Sustainability Initiative Award at the 2024 North America VIP Awards and landed a spot on The Lead’s Leading 100 List.
Press: Archive received widespread media attention with 50+ articles across 25+ top publications, including a feature segment on The Today Show spotlighting our highly successful Second Hand September campaign. It’s incredible to see the spotlight on our efforts to drive the future of resale and circularity.
Conferences: Lastly, we brought Archive’s vision to some of the most impactful stages in the industry. From Shoptalk and The Lead to Circularity, Harvard Business School, the Global Fashion Summit, NRF, and the Innovation Forum, we shared insights on the power of resale to transform retail. It was an honor to connect with forward-thinking leaders and changemakers, driving conversations about innovation, sustainability, and the future of fashion.
Gather 'Round
In 2024, we saw resale become a powerful storytelling tool, with brands using strategic marketing to highlight the unique journeys of preloved items. By weaving resale into their narratives, they’re driving traffic, building deeper customer connections, and ensuring the success of their programs.
2024 Awards Winners:
Top Selling: The 9060 sneaker by New Balance was our top selling item this year.
Fastest Sold: The Adelia dress by Christy Dawn was our fastest item sold this year, at 36 seconds.
Most Expensive: A “Silk Faille gown" by Oscar de la Renta was our most expensive item sold this year, selling for $5,100.
Stories we can't stop telling:
In-store Boom: Resale made its way in-store with over 10 of our partner brands featuring resale racks or offering preloved pieces for purchase onsite. Never Fully Dressed took it a step further, hosting a hugely successful Swap Event for their community.
Lines Collide: Resale and mainline collections came together in bold new ways this year. Dr. Martens set the tone by spotlighting their mainline and ReWair collections side by side, showing how resale can seamlessly complement traditional retail.
Repair Revolution: Repair and upcycling made waves as brands embraced design-focused solutions. The North Face led the charge with their REMADE collection, featured in a dedicated space at their Williamsburg store.
Team Work, Dream Work: Last but certainly not least, we organized a variety of events and discussions that brought communities together to celebrate resale and spark in-person connections. A huge thank you to everyone who joined us and made these moments so special! More to come in 2025...
“We’re incredibly grateful to our team, brand partners, investors, and advisors for their support throughout 2024. As we look ahead to the new year, we’re excited to continue innovating on the secondhand shopping experience and building highly profitable resale businesses for brands.” - Emily Gittins and Ryan Rowe, Co-Founders of Archive
Emily Gittins and Ryan Rowe, Co-Founders of Archive
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