We are excited to partner with lululemon to host The Like New Edit at The Peach House in Austin during SXSW, March 8th-9th. We will be taking over the local favorite pilates and wellness studio, bringing secondhand shopping and free wellness experiences to Austin locals and conference attendees.
The weekend will feature curated racks of preloved lululemon Like New gear handpicked by Austin-based influencers Payton Leihgeber, Laura Kelly Trexler, Taryn Lamb, and Paulina Perez. Guests will have the opportunity to shop the preloved collections, experience The Peach House’s famed pilates mat and reformer classes, and enjoy a sauna and cold plunge—a relaxing respite during the frenzy of the conference weekend. Every class attendee will also be gifted a Like New set that can be worn during the workout, experiencing first hand the high quality, good-as-new nature of the preloved items.
Sunday morning, the day kicks off with a community run that starts and finishes at The Peach House, led by local lululemon run Ambassadors. AG1, the research backed Daily Health Drink, will supply post-run snacks and refreshments to refuel and recharge at the recovery after party—with music by a local Austin DJ.
The pop-up is a prime example of how brands are leveraging resale as a way to engage both new and existing customers. Lululemon is at the forefront of activating more immersive and engaging experiences for secondhand shoppers, tapping into the importance of being able to shop and experience Like New merchandise in person as well as online.
While classes are sold out, come visit us this weekend in Austin to shop the curated Like New collections, or relax in the sauna/cold plunge! Can’t make it to Austin? Discover incredible secondhand pieces online at Like New.
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