We're excited to announce our partnership with Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, to launch Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and gear. This new platform not only gives a second life to Fjällräven products, but also aligns with the brand's long-standing mission to reduce waste and promote circularity within the outdoor and apparel industries.
“Since 1960 Fjällräven has believed in creating products built to last with sustainability, durability, and timeless design,” said Nathan Dopp, CEO Americas of Fjällräven. “Our commitment to sustainability is not just about minimizing our impact today, but about ensuring that our products continue to serve a purpose for generations to come. Resale is a natural extension of this philosophy. By encouraging the resale of pre-loved items, we reduce waste, conserve resources, and honor the craftsmanship that goes into every Fjällräven piece. It's not just about making less; it's about making better and making it last."
Fjällräven’s sustainability efforts have long been at the core of the brand’s identity, with a design philosophy that prioritizes functionality, durability, and timeless appeal. The launch of Fjällräven Pre-Loved is a natural evolution of these values, enabling customers to continue their outdoor adventures while minimizing their environmental impact.
The introduction of this resale platform comes on the heels of Fjällräven’s recognition in the 2024 Circular Brands report, where the brand earned the top spot in both the overall clothing industry category and the outdoor clothing category. The report, produced by Tradera, Sweden’s largest circular market, highlights brands that are making significant strides toward a sustainable future by designing products that are cherished and used over and over again.
Fjällräven has already made significant progress in its sustainability journey, with a notable increase in product repairs. In 2023, the brand repaired 8,531 items, up from 3,556 in 2021. This commitment to repair and reuse is central to Fjällräven’s mission to create outdoor gear that not only stands the test of time but also minimizes its environmental footprint.
We are thrilled to be working with such a forward-thinking brand that is dedicated to minimizing their environmental footprint. To buy or sell pre-loved Fjällräven items, visit preloved.fjallraven.com
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