We are thrilled to kick off Second Hand September with nearly 20 of our brand partners, joining a global fashion movement to adopt circular shopping habits such as reselling, buying second hand, recycling, repairing, and donating.
The campaign was started by UK charity Oxfam, which highlights the benefits of shopping pre-loved items and encourages consumers to only buy or sell second hand items for the month of September. We are excited to support this campaign, particularly during a month when the fashion industry has historically focused on showcasing new collections.
Our brand partners are joining forces with Archive to celebrate Second Hand September this year, engaging consumers through special in-store and online activations, including curating pre-loved collections, running online promotions, and hosting styling events and live panel discussions.
In-Store Shopping Opportunities
You can shop curated collections of second hand items in-store at the following locations:
ba&sh - September 12-15; Bleecker Street Boutique, 403 Bleecker Street, New York, New York, 10014
DVF – September 1-30; Meatpacking Flagship, 874 Washington St, New York, NY 10014
HOBO - September 7, 14, 21, & 28; Annapolis Flagship, 194 Green Street Annapolis, MD 21401
Maje - September 16-30; Meatpacking Boutique, 405 W 13th St, New York, NY 10014
M.M.LaFleur - September 16-30; UWS Boutique, 182 Columbus Ave, New York, NY 10023
Never Fully Dressed - Swap & Shop with Florence Given, September 8, 9-5pm; 123 Bethnal Green Road, London E27DG
Sandro - September 19-30; Meatpacking Boutique, 405 W 13th St, New York, NY 10014
Ulla Johnson - September 6-16; Noho Boutique, 15 Bleecker St, New York, NY 10012
Online Promotions and Campaigns
Look out for online promotions throughout the month on the following sites:
Apiece Apart Archive - Through September 30th, receive 120% in credit when opting into a gift card when your listing sells
Christy Dawn Regenerates - Through September 30th, receive 120% in credit when opting into a gift card when your listing sells
Dr. Martens ReWair - September 27-30, receive 110% in credit when opting into a gift card when your listing sells. Plus, shop a curated "The Vault" collection beginning September 21, featuring styles no longer produced
Faherty Second Wave - Through September 30th, receive 120% in credit when opting into a gift card when your listing sells
Marimekko Pre-Loved - Through September 30th, enjoy free shipping on all orders with the code FREESHIPBIRTHDAY
Never Fully Dressed Pre-Loved - Through September 30th, receive 110% in credit when opting into a gift card when your listing sells
Toad & Co. ToadAgain - September 26-29, bid in an exclusive auction on bespoke, one-of-a-kind Toad&Co. pieces
In addition to the above, follow The North Face, Oscar de la Renta, and Hanna Andersson for Second Hand September updates throughout the month.
We have launched also our Second Hand September online hub, which aggregates all of the exciting activities hosted by our partners. We will update this regularly, adding new announcements throughout the month. Be sure to check back in to stay on top of all the happenings!
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